Archive for March, 2007

It is seemingly common knowledge that every business, be it large or small, must have a website to actively compete in today’s workplace. The internet has opened the consumer market to an international level, and even if a business is targeting only local customers, there is an expectation that a quality business must have a respectable homepage and site.

Many small business owners are intimidated by the assumed technicality and work associated with building a website, or they are disgusted by the going rates of traditional designers. Fortunately, the advent of the web design template has brought a fresh breeze into a field that was once stagnant, and almost secretive. Gone are the days when a business required a high-price designer to spend weeks or months creating a basic homepage and related links. Now business owners can create attractive, professional web sites for a fraction of the time and cost.
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It is common knowledge that designing a website for either personal or business use can take a substantial toll on an individual’s time and wallet. But, that same website, regardless of price or effort, can be critical to the success of an individual or a company. Web design templates offer an economical solution to this dilemma, by providing a design with a professional appearance for a bargain price. Once the decision to avoid the high-priced expert has been made, the hardest part of designing a website can be selecting the perfect web design template.

There are many things to consider when selecting a web design template. The most important is the purpose of the future website as well as the knowledge of the amateur designer. Areas to consider include:
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If content is king, unique content is the supreme master of the universe. It is important to have relevant content for both search engine optimization and visitors, but having unique, well-written content is crucial to the overall success of the online venture.

What is Unique Content?

Unique content, in its simplest form, is material on a website that is completely different from content anywhere else on the internet. It is unique. The term usually refers to written words on the page, but can apply to other areas, such as charts or graphics, as well.

Unique Content and SEO

As they have changed, search engines are growing much more concerned with unique content. Although nobody knows the exact algorithm for the major search engines, it has become very clear that unique content is rewarded by increased page rank, and duplicate content is punished – sometimes quite severely. Duplicate content is content that is identical to material found on another website.

Some websites that pull feeds from other websites or news services might seem to skirt around the unique content issue, but there is always more to a site than RSS feeds. The more original content on a page, the more highly it is regarded by search engines. If any portion of a website contains materials that are seen elsewhere, the owner can expect the subsequent penalty.
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It can be hard to stay on top of the constantly shifting world of website design. New technologies are being developed daily, and the websites found throughout the internet reflect this. One of the latest technologies to be commonly integrated into websites is interactivity, or as it is more commonly known, flash. Flash is a process by which a user can modify or click on elements of an image and obtain a response. An entire site can be designed exclusively in Flash.

Although the Flash technology has been circulating the internet for some time, perhaps the simplest way to integrate the tool into a website is through Flash templates. Flash templates are available in great quantities through hundreds of websites and online companies. Much like traditional web templates, Flash templates provide a simplified framework for a user that includes Flash elements.
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