Archive for June, 2007

The Science Behind Web Templates

Friday, June 15th, 2007

A web template can be defined as a pre-defined schematic or pattern which you can re-use to fulfill you own requirements. A template can be of various types ranging from a formula based electronic calculator to a web design. It is a ready to use design created by web designers and sold for profits. Web templates are similar to any other website that allows the integration of text, audio, video and various other applications with it. A web design also makes use of certain strategies with which it can be deployed and distributed using the internet as a medium. A web design system is a methodology used to develop web templates. Web design systems are meant to work three functional levels; the principles to carry out these functions are pre-defined.

The core principles or functions can be listed as follows:

1. Web design systems work towards saving development time
2. Web design systems also work towards building a cost effective website or a cost effective online presences
3. A good web design system ensures that a webmaster or the owner of the website needs to spend very little time on maintaining his website

Web templates are a result of these three requirements. A web design system can enable you to produce a large number of replicas quickly and accurately, similarly, web templates can be used to create as many web pages and web sites as possible without having to worry about extra development costs. (more…)

The Future of Advertising Universe

Wednesday, June 13th, 2007

Social media depicts the online skills and techniques that everyone uses to provide outlooks, viewpoints, ideas, perceptions, information, entertainment, etc. These skills may be portrayed through technologies like blog messages, scraps, videos, podcasts, web pages, wikis, communication boards, etc. The freely accessible worldwide encyclopedia for reference (Wikipedia), social networking websites (Orkut, Myspace), business networking (, video sharing sites (YouTube), etc are various mediums of social media.

Social Media Marketing (SMM) uses web marketing techniques for achieving brand marketing and awareness. It blends branding tricks through the social media. The branding and advertising needs and trends may be different for different organisations. While one tries to generate brand awareness, another may be looking for product visibility or market penetration. It may also take the form of online brand image management. The marketing strategy here is unlike the traditional hard selling techniques. Social media marketing requires tactful marketing of a particular product or service in a particular community or group to achieve maximum referrals. Identifying the target audience and adopting marketing strategies targeted at them, is the right way. It all starts with selection of the right medium and using it resourcefully to appeal to the target audience. A blend of information, leisure, hilarity, debate can do the trick.

Social media marketing is much like: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Word-of-Mouth Marketing, and Social Media Optimization (SMO). Many people consider that SMO applies the principles of SEO to social media websites. SMM takes a more vigorously premeditated role hinting at the community to unite with the content. (more…)

Web 2.0

Sunday, June 10th, 2007

The web 2.0 is a phrase which was first used in 2003 by a company called “O’Reilly Media” to define a new version of the World Wide Web, its main characteristics were:

1- It made the WWW public, generating and distributing web content began to be more common, users could participate in the sites data creation and create their own pages, threads, blogs, videos and auctions. These sites such as Wikipedia, Ebay, and Youtube have now become the leaders on the WWW and contain big usercommunities which update their sites data consistently.

2- Categorization and organization of content, such as the deep linking, site owners organized their content in a more comfortable, user freindly way using the back slash (/). The sites appeared more clear on search engines and the user could just type instead of browsing the whole site to find this section.

3- And the last, most important thing was the “Dot-Com boom” (1995-2001), in which many new Internet-based companies began their work as their owners saw their potential on the Internet, companies such as Google and Ebay had been founded in the early beginning of the “boom” and became the great success of today.

The uses of Web 2.0

Web-based applications and desktops:

These “online desktops” are similar to a PC environment and function as application platforms giving the user the feeling his is at his desktop, not online, today this service is mostly used when a user wants to enter his desktop from another computer, all he/she needs to do is to sign up to one of these services and the problem is fixed.

Rich Internet applications:

Client-side software

Web 2.0 gives the users an option to work with data stored on servers, a simple example of it is an online html form which can be found anywhere these days, this forms are made using the scripting languages such as javascript, Java or flash, the forms are very helpful for site owners who can easily browse the form with all the details included inside and sort it or make further uses out of it (such as export it and store it on a side-server).


XML is a fee-free open standard. Its primary purpose is to facilitate the sharing of data across the Internet. XHTML and RSS are written on the XML language by adding semantic constraints.


The RSS is another Web 2.0 feature giving the users an option to make other uses of a sites data.
The RSS is used to publish content updates such as new headlines on news sites or blog entries.
The user can enter and see the updates made on his chosen site and the chosen section (News/Music/Jokes) without
the need to search for them by himself.

Web protocols

Web communication protocols are supported by the Web 2.0 structure. These protocols such as the REST and SOAP involve some form of XML coding in them.